As you can see, headlines can share multiple U qualities. The best ones often do.
2. Never linking to old posts
In the example above I linked to four older posts of mine. I did that for several reasons.
They helped me prove my point.
Those links drive traffic to those older posts…giving them new life.
Those links contain keywords I want to rank high with.
Links are one of the best ways to direct Google spiders through your site.
Just because you’ve published a post doesn’t mean you should forget about it. Each post is a valuable asset in which you can give new life to with each link.
3. Never linking to other bloggers
A long time ago I wrote a post without any links. It was an important topic…I was busy and just wanted to get the post out. I actually intended to go back and put in links when I had more time.
However, an influential blogger who had started reading my posts commented almost immediately. He said, “Don’t you want others to join the conversation?”
I immediately went back and put in links.
The value in linking out to other bloggers is three-fold:
You draw others into the conversation – By linking to others opens yourself up to discussing the topic at hand. This allows you to listen and trade ideas with others, learning things you didn’t know before you started…and creating relationships.
You give credit where credit is due – If you write something that is based on an idea that you got from somewhere else, you must link to that blogger. Its proper manners on the web.
But ask any blogger, doing that over time and the well will eventually run dry. That’s why there are so many blog posts about creativity and overcoming writer’s block.
Bloggers need a ton of ideas!
That’s when the temptation to copy what other bloggers write comes in. (By the way, scrapers are shameless plagiarizers.) But there is no faster way to kill a post and ruin your reputation than to plagiarize.
Here are a few articles to help you understand what plagiarism is and how to avoid it:
I understand the author isn’t writing for mobile. He’s writing for Mashable. But the same rules that apply for mobile marketing copy…well, pretty much apply across the web.
Writing short paragraphs is a basic blog post writing law. Just like simple words and short sentences. Resort to long blocks of copy and you are stacking the deck against your blog post.
9. Zero presence on any social media platforms
When blogging was the only game in town (see points 3 and 4 in that article I linked to)…well, all you really had to do was blog. There weren’t other social media sites you could leverage like Twitter, Facebook or Google+.
Perhaps SEO is up your alley. If that’s the case, then you have to square off with the likes ofSearch Engine Land or SEOmoz.
Don’t get me wrong…it can be done. Every single one of those blogs started small. But it takes a lot of work, which brings me to my last point.
12. Giving up
In a wonderful post about 21 Tactics to Increase Blog Traffic, Rand Fishkin ends with the tactic of being consistent. He points out that the SEOmoz blog, his personal blog and his wife’s popular Everywhereist blog didn’t really take off until two years had gone by.
Sadly, most people quit about nine months in.
Blogging is hard work…and commitments like job, family or other reasons can overtake your blog. That happens. This is why it is so important to count the costs before starting a blog…because in the end giving up on your blog will kill every post you’ve ever written…and success will not come.
None of what I shared…except the part about social media presence and Google+…is probably new to you. But it’s true…and it has been for years, which means it’s probably not a bad idea to follow, right?
Fortunately, blogging is a level playing field…so anybody can apply the basics and succeed. I mean, if you want a blog that grows year after year…you have to start with the basics…namely, writing a killer blog post. And do that non-stop.