Reverse domain name hijacking (which is also known as reverse cybersquatting) happens when a trademark owner tries to secure a domain name by making false cybersquatting claims against a domain name’s rightful owner through legal action (e.g., cease and desist, lawsuit) or UDRP. These actions often intimidate domain name owners into transferring ownership of the domain name to trademark owners to avoid legal action and costly expenses, particularly when the domain names belong to smaller organizations or individuals without financial resources to fight the action.
Reverse domain name hijacking is most commonly perpetrated by larger corporations and famous individuals. Other than a ruling in the UDRP decision in favor of the domain name registrant, there are no monetary damages or penalty for such behavior. However, that did not stop a judge on February 28, 2011 from awarding Scott Day’s DigiMedia.com LP $103,717 related to a failed reverse domain name hijacking attempt by GoForIt Entertainment (source).
Reverse domain name hijacking is most commonly perpetrated by larger corporations and famous individuals. Other than a ruling in the UDRP decision in favor of the domain name registrant, there are no monetary damages or penalty for such behavior. However, that did not stop a judge on February 28, 2011 from awarding Scott Day’s DigiMedia.com LP $103,717 related to a failed reverse domain name hijacking attempt by GoForIt Entertainment (source).
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