Intellectual-property litigators are now using online tools and
research databases more and more to assist in efficiently advising
their clients. While many lawyers use Google
for finding information, not many know that they can use Google to do a
“reverse image search” to assist their clients in preliminary
consultation regarding similarity of such visual intellectual property
(trademarks and copyrights) to other already existing images on the
Internet. With this free technology, instead of inputting search terms
to find images online, users may upload images or pull images from
other websites and see what other online images are similar.
How Does It Work?
There are several reverse image search engines available with their own search algorithms, unique layouts, and target demographics. Examples are TinEye, Byo Image Search, GazoPa, RevIMG, IM2GPS, Idée, Google Images, and imgSeek, and SnapTell, which was acquired by Amazon in 2009. Without a doubt, however, the most popular options are Google Images and TinEye. Even though Google Images arrived on the reverse image search scene rather late (debuting only last year), the strength of its database of images has quickly made it the search engine of choice for reverse searches.
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How Does It Work?
There are several reverse image search engines available with their own search algorithms, unique layouts, and target demographics. Examples are TinEye, Byo Image Search, GazoPa, RevIMG, IM2GPS, Idée, Google Images, and imgSeek, and SnapTell, which was acquired by Amazon in 2009. Without a doubt, however, the most popular options are Google Images and TinEye. Even though Google Images arrived on the reverse image search scene rather late (debuting only last year), the strength of its database of images has quickly made it the search engine of choice for reverse searches.
